HOUSTON, April 14, 2016 – The New Orleans division of a Fortune 500 Company and New Orleans Firemen’s Federal Credit Union have joined to bring the PerkUp financial wellness program to the plant’s employees.
PerkUp is a fully automated, credit union-sponsored online program, accessible from in-plant kiosks or from any digital device, that incorporates rewards and behavioral finance tools to engage employees. Employees are rewarded, or “perked” as they improve their financial knowledge. If they want to join the sponsoring credit union, they can do that through an online portal, as well as open accounts and even take out loans without having to visit a credit union branch.
New Orleans Firemen’s FCU is the sponsoring credit union, and the Fortune 500 company’s production plant is one of the credit union’s select employee group (SEG) participants. Firemen’s FCU has rolled out the program and has already signed up hundreds of the plant’s employees for PerkUp.
“We chose this company specifically, as we have a strong, long-standing relationship with them,” explained Shasta Leininger, Director of Credit Union Development for Firemen’s FCU. “Their HR department is very engaged, promoting physical and financial wellness, so we saw a good fit.”
The financial wellness program is an extension of Firemen’s FCU’s financial literacy efforts, which includes a full-time financial counselor, financial education partnerships with local schools, and regular lunch workshops on financial topics at various SEGs.
“From a marketing perspective, we now have a 24×7 presence in this SEG,” Leininger said. “That kiosk is always there, with our branding, giving us a continual presence. It allows us to open accounts and provide products directly to members in a way that we haven’t been able to before.”
The Firemen’s FCU PerkUp program at the plant is one of two such PerkUp initiatives in the New Orleans area, both involving local credit unions and the local operations of Fortune 500 companies.
PerkUp, which debuted in 2015, lets individuals take quizzes, play games, and engage in other activities that help them learn more about how to manage their money and save for their future. The employees win rewards and perks both for the learning activities and for their responsible financial activities, such as adding to their savings accounts.
The PerkUp program is designed to be offered by a sponsoring credit union as a tool for enhancing relationships with companies or organizations and the people who work for them.
PerkUp uses an innovative technology platform that incorporates monthly rewards and behavioral finance tools to engage employees in financial wellness. Employees who use the PerkUp program earn prizes by achieving financial education milestones and they can easily open accounts at the sponsoring credit union and even take out loans via the PerkUp online portal. PerkUp adheres to best practice guidelines from Center for Responsible Lending, Consumer Financial Protection Bureau, and the National Credit Union Association. PerkUp is a subsidiary of Dolphin Debit, the leading full-service ATM management company for credit unions and banks. For more information, visit myperkup.com.
Dux Public Relations