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Who We Are

PerkUp is a financial health platform that partners with philanthropic funders, non-profit fintech partners, and non-profit financial institutions to work with large employers in providing their employees with digital access to financial education, one-on-one financial coaching, and innovative financial products. 

We’ve been around helping people with their financial health since 2015. Although PerkUp has evolved over the years, our core mission hasn’t changed: help people build and strengthen the ability to achieve their financial goals.

What We Do

Our platform is a hub that brings together the services and products from our partners. It provides access for employees of our clients to benefit from existing financial products in addition to other innovative services and products that would not normally be available to them from traditional financial institutions.

Why Perks?

Perks work. Everyone loves to win stuff.  It’s as basic as that. “Free” is America’s favorite four letter word. Our goal at PerkUp is to give you the same adrenaline rush as scratching a lottery ticket but do it as a force for your own good– to help you save money and better your overall financial position with relevant and timely financial education that doesn’t leave you ready for a nap.

Let PerkUp guide you to achieve your financial goals.  You really are that lucky winner!

Guiding Principles

We believe credit unions are uniquely positioned to provide the PerkUp program, presenting you with exclusive access to responsible savings and lending products to improve your cash flow. Our innovative education and product platform including our signature PerkUp Quick loans adhere to best practice guidelines from Center for Responsible Lending, Consumer Financial Protection Bureau, and the National Credit Union Association.

We believe every company should have their own golden rules to live by. Here’s a look at ours:

Most financial education is stop dead boring. If your eyes are closed, we know you are probably dozing and not comprehending. So we keep the topics fresh, fun, and dare we say, entertaining. You’ll stay awake and learn a few things. Everyone wins.

You don’t have to be a Pavlovian dog to know that we humans also respond well to positive reinforcement. Reward positive behavior enough times and you can guess what happens—it becomes a habit that has intrinsic rewards that keep on giving. We use perks to help you save more for emergencies and increase contributions to your retirement account.

We believe in providing education and healthy products and services that are relevant to you – whether you are buying your first car or your fifth house. We try never to you tell you what you “should” do.

We provide education and reward actions during key financial decisions in your life so you can feel more confident and resilient about planning your future life. Here’s how it works – we prompt you for feedback on what’s important to you, we provide you with relevant education and guidance and your credit union provides product and services options that make your life a bit easier. What’s not to like?

We are pro-active –focused on preventive care to address root causes of poor financial behaviors before they happen. No ouches allowed.

If you don’t know what money is coming in and going out, it is hard to get a clear picture of the situation. We believe in budgets, simple as that.